The new FIAT 500 and British singer-songwriter Ella Eyre created history last night by debuting a re-mastered iconic track on stage together.
A star-studded crowd gathered at an exclusive event in Potters Fields Park, London to witness a specially re-mastered version of the number one track "Best Of My Love" by The Emotions. The new FIAT 500 and Ella performed the track on a giant vinyl record, 15 metres in diameter, with the new car laying down the opening beats.
Sebastiano Fedrigo, Head of Brand, FIAT UK, said: "With more than 1.5 million units sold worldwide, the iconic FIAT 500 must now make way for its successor. Like Ella's track, this iconic car has been re-mastered for a new generation, with advanced technologies, refreshed interior and exterior style, better economy and efficiency and even more customisation options."
The new FIAT 500 retains the unmistakable look and charm of its predecessor but with more than 1,800 modifications for 2015.
Sebastiano added: "You don't replace an icon - you embrace it and evolve it. The new FIAT 500 has been truly re-mastered and reloaded and what better way to mark the launch with an impressive and memorable event like last night's? We are very excited to have worked with such a talented performer and to finally see the new FIAT 500 and Ella Eyre perform together."
Commenting on her unique performance, Ella Eyre said: "The icon remastered gig was so unique and I really enjoyed singing such an iconic track, on an amazing stage, accompanied by a FIAT 500."
Anyone wishing to keep up with all of the action from the event should follow @FIAT_UK #NewFiat500.
You can also view the 'making of' video below:
The new FIAT 500 is available in all FIAT showrooms now, starting at £10,890. For more information visit www.fiat.co.uk