Exclusive Dynamo performance brings "the power of "X" to London

28 January 2015

  • FIAT launches the new 500X with a never seen before show from Dynamo in front of 1,000 specially-invited guests
  • The new FIAT crossover and the world famous magician will be on the stage in the Copper Box Arena at the Queen Elizabeth Olympic Park, followed by a live performance by exciting new London talent Gorgon City
  • The new FIAT 500X then embarks on "The Power of X" UK tour, bringing the 500X to the main squares of six major cities across the UK, as well as FIAT dealerships nationwide

The UK gets its first taste of The Power of X tonight! Dynamo will bring his latest performance to the stage at the Copperbox Arena in the Queen Elizabeth Olympic Park, London.

Three years in the making and shrouded in secrecy, Dynamo's latest endeavour is a unique blend of theatre, illusion and dance-inspired choreography as the world-renowned magician brings "The Power of X" to life in spectacular fashion, witnessed live by more than 1,000 specially-invited guests. Following the performance, the party will continue until late with a live show featuring MNEK and Yasmin and music provided by Gorgon City, the London-based electronic music producers.

For fans of Dynamo and the FIAT 500X, a short film of the performance will be made available right after the event at: www.youtube.com/500official

FIAT has collaborated with Dynamo in the run up to the launch of the new 500X crossover, inviting people in 74 European cities to experience an unforgettable virtual reality magic experience, created by Dynamo, via a special headset. Tonight's event will kick off the British leg of "The Power of X Tour", commencing in London on February 13, before visiting spectacular city-centre locations in London, Cardiff, Birmingham, Manchester, Newcastle and finishing up its pan-European tour in Glasgow. Meanwhile, dealers will host special preview weekends, with special show cars and an innovative VR test drive experience with Dynamo.

At the same time the order books will open for the full range of FIAT 500X models, thus enabling the 71,000 or so "hand raisers" who have so far expressed an interest in the new crossover to create their perfect 500X on the online configurator and be amongst the first to own one of 2015's most hotly-anticipated new cars.

Prices for the FIAT 500X start at £14,595 with the first right-hand drive models hitting FIAT showrooms nationwide on April 17, 2015. For more information please visit 500x.FIAT500.com or search for #ThePowerOfX on social media.