Fiat 500X: images and video of "The power of X" Dynamo performance

29 January 2015

  • Sensational performance by Dynamo in the Copper Box Arena, Queen Elizabeth Olympic Park, London, harnesses "The Power of X" live on stage
  • The world-famous magician blends technology, theatre and magic in a truly unique way to make the FIAT 500X appear live on stage in front of 1,000 invited guests
  • The event was followed by a live performance by London music producers Gorgon City
  • The performance marks the final leg of "The Power of X" European tour in the UK, with the FIAT 500X scheduled to appear in six major cities across the UK, as well as FIAT dealerships nationwide, from February 16

"The Power of X" has arrived in the UK, courtesy of a sensational performance by world-renowned magician Dynamo in the Copper Box Arena at the Queen Elizabeth Olympic Park in London. Combining theatre, illusion and technology, the extraordinary magician made the FIAT 500X appear live on stage in front of an audience of more than 1,000 amazed guests, which included journalists, bloggers and personalities from the world of fashion, entertainment and music, amongst them singer MIA, Kasabian bassist Chris Edwards and TV star Nancy Dell'Olio.

Following the performance, the party continued late into the night with a live performance headlined by London music producers Gorgon City. A film of Dynamo's extraordinary performance is available to view here:

In the run up to the launch of the new FIAT 500X crossover, people in 74 European city centre locations were invited to participate in an exclusive virtual reality magic experience, created for FIAT by Dynamo, via a special headset. Last night's performance heralds the arrival of the "The Power of X Tour" in the UK, commencing in London on February 13, before visiting spectacular city-centre locations in London, Cardiff, Birmingham, Manchester, Newcastle and finishing up its pan-European tour in Glasgow.

Meanwhile, dealers will host preview weekends, with special show cars and innovative VR test drive experiences devised by Dynamo, while the order books open on the full FIAT 500X range allowing the 71,000 "hand raisers" to place their order for one of 2015's most hotly-anticipated new cars. The FIAT 500X arrives in showrooms on April 17 2015. Prices start from £14,595 OTR.

For more information please visit or search for #ThePowerOfX on social media.